When you access or use our Services, we collect and process information from and about you to provide the Services in a more personalized and relevant way. Some information we collect passively, for example, with our servers or with cookies or other similar tracking technologies. Some information we collect from different sources, including from you, affiliated entities, business partners, and other independent third-party sources. When you use our Services by “clicking-through” from a third-party website or when you visit third-party websites via our Services, those third-party websites may share information with us about your use of their service. Any information that we receive from third-party websites may be combined with the information provided by you.

Information processed may include the following:

• Contact information, including name, phone number, and postal and email addresses (both hashed and unhashed)
• Username and password
• Details relating to your membership with TailorYourTrip.com
• Photos, reviews, forum and social posts, and videos you may have provided to us
• Geolocation information
• Device information, such as when you accessed our Services and information about the Device used (for example, IP address, software or internet browser used, preferred languages, unique Device identifiers, and advertising identifiers)
• Online activity, including pages you have visited, content reviewed, and apps reviewed
• Other information about yourself that you have voluntarily disclosed
• Purchasing and booking history
• Information about your travel, experience and dining plans and preferences
• Communications when you contact our customer service team, including inbound and outbound calls
• Information that you have provided to other third party companies for the purposes of logging in to social media. This includes publicly available information, such as name, age-range as well as email addresses.

We may also collect – in instances where you have provided it – information about other travellers or guests, including their email address and other travel, dining or experience-related information. If you are sharing information with us about other individuals, you must obtain their consent and ensure that they have understood and accepted how we will use their personal information (as described in this Statement).

In addition to the categories noted above, we may also collect certain location information if you have instructed your Device to send such information via the privacy settings on that Device, or, for example, if you have uploaded photos tagged with location information.

To the extent possible, we want to provide you with relevant content and a tailored experience when you use our Services, and we use information about you to do that, including in the following ways:

Registration, membership, and other contracts

• Register and manage your account, including to allow you access to and use of our Services
• Facilitate your bookings
• Process payments or credits
• Offer you promotional programs that may include competitions, gift cards, rewards, cash back, and discounts

Improve our Services

• Use your information for analytical purposes and to enable us to improve our Services
• Provide you with a tailored/optimized experience by grouping users based on, for example, usage, interests and demographics
• Send you survey, market research invitations, or panel interviews for analytics purposes

Personalization and customization

• Notify you about special offers and products or services available from us, our affiliates, or our partners that may be of interest to you
• Tailor your experience, including by making inferences about your interests and preferences based on your activity and customize the ads shown to you both on and off our website

Communication

• Communicate with you or facilitate communication between you and our partners and/or affiliates
• Conduct, monitor and record your calls or interactions with us; for example, your communications with our customer service or sales teams, or through our use of pixels and similar technologies to monitor how you interact with our emails to you, such as whether you open or click on content in our emails
• Host your reviews, forum posts, photos, videos, and other content
• Respond to your questions and comments

Legal Compliance

• Resolve disputes or troubleshoot problems
• Prevent fraud and other potentially prohibited or unlawful activities
• Comply with relevant laws, respond to legal requests, prevent harm, and protect our rights
• Provide payment services, including to detect and prevent money laundering, fraud and security incidents, to comply with legal obligations, and to enforce any applicable terms of service

Please note, if we use automated decision-making to process your personal information, we will implement appropriate measures required to safeguard your rights and freedoms including your right to obtain human intervention.

In order to provide some of our Services and processing activities, we use service providers and may need to make available each category of information that we collect to these service providers, and certain other third parties, including our group of companies, in the following circumstances:

• Our Group of Companies. We may share information with certain companies in our corporate family so we can provide you with information about products and services, both travel-related and others, which might interest you and to provide payment services. This sharing also allows us to better understand how you interact with the websites, apps and services of our group companies.
• Suppliers. We may share information with certain suppliers used to facilitate our Services, including where relevant to help with transactions.
• Business Partners. We may share information about you, your Devices and your use of our Services with our trusted business partners. For example, we may share information so that we can facilitate payment for products or services you may purchase on the websites of our partners. This sharing is generally pursuant to written agreements which include confidentiality, privacy, and security obligations; please note, however, that we do not control the privacy practices of these third-party business partners.
• Social Media Websites. When you use our Services and elect to share information with third-party social media websites, the information you share will be governed by the privacy policies of those social media websites and the privacy settings you have set with those social media websites.
• Fraud Detection Companies. Third parties may assist us by providing us with their fraud detection technologies.

Certain Device operating system versions permit you to opt out of certain types of information sharing, including to certain advertising networks. You can change the privacy settings of your Device at any time in order to turn off the functionality that collects and shares location information. Please check your Device settings if you want to limit such tracking. However, turning off location-sharing may affect certain features that we offer. If you have any questions about the privacy settings of your Device, we suggest you contact the manufacturer of your Device or your mobile service provider for help.

We also may share your information if we believe, in our sole discretion, that such disclosure is necessary:

• To comply with legitimate and enforceable subpoenas, court orders, or other legal process; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we reserve the right to raise or waive any legal objection or right available to us.
• To investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of TailorYourTrip.com, our customers, or others; and in connection with our Terms of Use and other agreements.
• In connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

You have options with respect to the processing and use of your information by us. You can access, update, and even close your account by visiting the “Member Profile” section on our website or app. In addition, you can do the following:

• Choose the way we communicate with you.
• Choose not to provide us with certain information, although it may be needed to take advantage of certain features offered on our websites.
• Prevent the collection of certain geolocation information (e.g. by switching off location services for our app in the settings of your phone), but note that turning off location sharing may affect certain features of our Services.
• Close your account directly from within your Member Profile. Note that if you close your account, we will deactivate your account and remove your profile information from active view. We may retain some information associated with your account (including past transactions) for internal purposes including backups, fraud prevention, dispute resolution, investigations, our own legitimate business interests, and legal compliance for the period necessary to fulfil the purposes outlined in this Statement.
• Unsubscribe from promotional messages, including emails with travel-related opportunities, in any such email we send.

Our Services are not intended for children, which we consider to be: (i) individuals that are 13 years of age or under, or the age of privacy consent in your jurisdiction; or (ii) when processing data on the basis of a contract, the age of legal capacity to enter into the agreement.

We will only collect or process information belonging to children under very limited circumstances. We might need to collect personal information belonging to children as part of our Service if, for example, the personal information is required as part of a travel-related reservation. We will only collect personal information belonging to children if it is provided by and with consent of a parent or guardian. If we become aware that we have processed the personal information of a child without the valid consent of a parent or guardian, we will delete the personal information.